The management of PT Freeport Indonesia (PTFI) has introduced SINCERE as a guideline for the company's spirit to be cultivated in all levels of human resources and progressive at all levels of business units. SINCERE stands for Five Values,- Safety, Integrity, Commitment, Respect, Excellence. PTFI management through the President Director Toni Wenas announced it in Tembagapura on the commemoration of the Indonesian Independence Day on August 17, 2020 that "Copper and Gold are Our Products and SINCERE Values are Our Identities". 

In accordance with PTFI's Vision, "To become a world-class mining company that creates superior values and is the pride for all stakeholders including employees, community and the country". In line with that, Freeport McMoran President & CEO Richard Adkerson, stated, "Our values make us strong". According to Adkerson, SINCERE is not just a word at Freeport McMoran. SINCERE are the core values the Company has built for its reputation. These values are what make us strong.

Observing the progress, until September 30, 2020, at least 750 employees from 10 Divisions plus Executives, namely Compensation & Benefit, Corporate Communication, Environmental, Government Relations, Industrial Relations, Learning & Organization Development, Manpower Management, Occupational Health & Safety, Papuan Affairs, Security Risk Management, +Executive), have participated in SINCERE Online Live Learning. About 650 employees have joined the SINCERE Topic Discussion. And as recommended by PTFI Management, it is hoped that more employees will participate in this introduction to SINCERE.

Extraction of SINCERE's Meaning

"Safety" is the daily attitude of every employee in "Safety First - for ourselves, our colleagues and our communities". "Integrity" - "We are honest, open and responsible". "Commitment" is "We are committed to contributing to the long-term sustainability of the environment and communities where we work". Then "Respect" is "We treat each other and interested parties with respect". And "Excellence" that is "We pursue Excellence in Our Work". This information also available in the PTFI Intranet.

The team also concluded, "SINCERE GOVERNANCE" as Identifying and Managing Key Relationships that can Accelerate the Growth of SINCERE Culture in the company's Division. By Aligning, Collaborating, Empowering, Identifying Outcomes- Ecosystem Systems Leaders of all levels are committed to SUSTAINABLE SAFE PRODUCTION. Meanwhile, "IMPLEMENTATION TEAM" Encourages All Roles to meet this Leadership Challenge, and provides several options that might be useful in Creating a SINCERE Culture in each Division. That means WE ARE ALL IN THE SAME TEAM, managing various opportunities to contribute to the company.

Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company
Support and apply PTFI's SINCERE values for the sustainability and success of this company


PTFI Scientific Correlation of Experts' Views of PTFI's Five Values

Well... moving on from that, and if one by one the meanings are parsed deeper and collaborating with regulators and expert views from books and quoted online, then we can conclude the meaning.

Among them, the term "SAFETY" from English and Indonesian is that Safety has been defined above. However, if it is related to legislation, it contains three words, namely Occupational Safety and Health (K3). Law No.13 / 2003 also implies the term Safety and Health to be applied in any industrial sector. The aim is to create an environment in which the workforce has high mental endurance and physical health and is stable, and is capable of being efficient at work. PTFI, as a mineral mining and government partnership company, has long been implementing Safety and Health as recommended by this government law.

Furthermore, INTEGRITY comes from the Latin "integer". According to the Big Indonesian Dictionary (KBBI), integrity is "quality, nature, and circumstances that describe a complete unity, so that it has the potential and ability to radiate dignity and honesty". And if it is concluded from the viewpoint of other experts, it is the whole principle of commitment to attitude which shows honesty according to thoughts, feelings and actions in carrying out the effectiveness of its roles and functions according to the trust responsibilities it carries, so as to achieve its reputation.

There is a common view of experts who focus on understanding the commitment to work as an employee of the company. The meaning is as follows; COMMITMENT is an employee's psychological bond in the form of a very strong desire to remain an employee of a company which is marked by a willingness to exert all efforts for the benefit of the company. It is also characterized by upholding the company's values and corporate goals. (Luthans: 1995). The ability of employees or organizational members to maintain a value in an effort to achieve organizational goals in general. (Hasibuan: 2005). The degree to which employees are willing to fully trust, are willing to accept company goals and are willing to stay and not leave the company for a long time. (Mathis and Jackson: 2008). A situation in which an employee has a strong desire to maintain membership in the company. This is not about career path, salary and so on, but the comfort and feeling that is so deep to work in the company. (Robbins & Judge: 2008)

Whereas RESPECT according to KBBI is respect, honor, respect for noble deeds. "It is clear here that respect is a fundamental human aspect. With respect between us as employees and the PTFI extended family, there is no the difference between us. Where we still respect and need each other in work activities, but only to a certain extent we must understand to respect each other according to our roles, levels and functions in the company. Thus, our daily activities can run smoothly and success because of that respect.

Finally, EXCELENCE or EXCELLENCE, if extracted from the opinions of various parties who focus on socio-economic aspects. The author also concludes that Excellence is an ability with different strengths and creativity or to be different from other entities by being more efficient in managing existing resources. And created in the form of productivity that is efficient and of quality, achieves reasonable benefits, is socially just, and has a broad impact on benefits.

Understand SINCERE and Focus on Supporting PTFI Productivity Existence

Now we understood the PTFI Safety, PTFI Integrity, PTFI Commitment, PTFI Respect, PTFI Excellence. So let's work according to the focus of the role and function, adhere to the values that live, develop and apply in this company. Support the company, keeping in mind the recommendations of our Company Leaders regarding the philosophy of PTFI SINCERE values as well as the Freeport McMoran parent company that was stated at the beginning of this article. Hold it as a guide for life and work at PTFI. Stay energetic in focusing on each work area for productivity for the goals of the company goals. Avoiding additional movements that can reduce morale and neglect K3. Such as "demonstrations to illegal work stoppages" in crowds that are vulnerable to the COVID-19 pandemic. And it has caused losses to the company and all of us productively, economically, socially and industrially. So with that experience, in the future, by being able to live, support and apply PTFI's SINCERE values, solidity, unity and togetherness can be maintained for the sustainability and success of this company that we love.





Back To List